CBs owns the data on Certified Entities. Data on Certified Entities will never be sold or transferred to any third parties. IAF will own the data analysis derived from the aggregation and anonymization of data from Certified Entities. IAF Database LLC will utilize this aggregated and anonymized data to provide paid-for analytical services to CBs and ABs. These services will be strictly governed by the DMC. Confidential aggregation information on CB market share will not be sold to other CBs.